I'm Sonia Kashuk of Sonia Kashuk Beauty, and This Is My Makeup Life - Makeup and Beauty Blog

The My Makeup Life series asks beauty biz insiders, bloggers, makeup mavens and artists to share their holy grail products, tricks, tips and favorite beauty tools. Is in that location anyone y'all would like to see featured in My Makeup Life or questions you recollect I should ask? Permit me know here.

Name: Sonia Kashuk
Location: New York City
Day chore/electric current gig: You know, it's funny because I know that I came from being a makeup artist, but at present I'grand more than similar a makeup creator, or a beauty creator. It'south funny, I'grand all these mini subtitles in the world of beauty. I guess day-to-day, information technology really is about existence a creator.
Hangouts online: Instagram, Twitter, Facebook, soniakashuk.com, and target.com for the Sonia Kashuk Beauty line.
Current favorite production: I would take to say, 1 of my current favorite products, which I recollect is, like, a makeup pocketbook must-have, is my pro pan, Eye on Neutral Matte Palette.
Beauty inspirations: For me, information technology's not about places. It's words. I recollect refinement, I recollect polish, I think confidence. It's more of that type of thing when I think about dazzler than it is, per se, a place.
Ane give-and-take that best describes your outlook on dazzler: Polished.

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What makeup/beauty products can't you live without?

I am a huge fan of skincare products, and I have to say, my Foundation. Because to me, if your skin looks good, yous're already more than halfway there. So I think it's, like, really owning and working to maintain the quality of your skin, and so actually embracing that. And I think that a tube of foundation can perfect whatever imperfections and kind of take the skin to that "wow" factor of, like, "You lot've got beautiful skin!"

When did y'all outset getting into makeup?

I really didn't autumn into doing makeup as a profession until my early 20s. I was kind of floundering through the fashion and brandish worlds and trying unlike aspects, only I was always working with color, shape and form. But I didn't really detect my style into dazzler until my early 20s.

The truth is, I was actually doing the wardrobe for the Funkytown video, and at the last minute, the makeup artist cancelled. And the songwriter/director said to me, "Sonia, you're kind of into all that kind of stuff. Y'all demand to do the makeup."

You know, I was a bit, similar, "Are you kidding me?" I had no idea. But, it's like, yous kind of get thrown into something, and I had no idea what I was doing, but I loved information technology. And that was actually the transition signal that put me into beauty.

What's your best beauty time-saving play a joke on?

I retrieve, probably, information technology's my Illuminating Bronzer that I have, because it's super fast and makes skin expect drop-dead gorgeous.

I call up that bronzer now is definitely a year-round product, and it makes yous look live — or at least like yous only came back from a contempo trip. Similar, I'thousand e'er getting, "God, Sonia. You're peel's and so glowy. Were you just in the sun?", and I'1000 like, "It's my bronzer!" And so I feel like when someone gives you that kind of compliment…nosotros all strive to look like we just got back from holiday, and I recall the Illuminating Bronzer will practise that.

I like applying it with a castor. If you want a lighter awarding, employ my Large Duo-Fibre Brush. I kickoff it on the cheek with a little bit nether the cheek to give it more of a hint of profile. Then, around the apples, kind of up into the hairline, and then a slight dusting on the cheek and a light dusting on the cervix, so it just looks even. And you take this kind of very fresh-faced, bronzed glow.

The thing I love almost this bronzer beyond the illuminating factor is that it doesn't lay downwards heavy on the skin, so it has this incredible come across-through quality.

I think some people still have this thing well-nigh bronzer — what bronzer was equally opposed to what bronzer is today. It has beautiful texture, and yous get just radiant pare. A bronzer is definitely what I call up must be in everyone'due south bag as well.

What'due south your favorite beauty tool?

Eyelash curler.

What'south the best beauty advice yous ever received?

Yous know, this is going to audio a fiddling fleck crazy, and I was like, "Do I even say this?" but I'm going to.

Because I am a grown-upwardly — I have to admit, I am a grown-upwardly — I'm not such a fan of fillers, but I am a fan of Botox when used correctly. When not overdone, I recollect of Botox equally an age-maintenance tool.

And, I retrieve that what happens with a lot of things in our guild and in our life is that things get blown out of proportion, out of control, people misuse products. And I think Botox got kind of a crazy rap because of the extremes that nosotros have seen from so many women. But, I think when used correctly past the right professional, it can maintain and help preserve the appearance of your own skin and actually brand a big difference with historic period maintenance.

When speaking to amazing doctors and plastic surgeons, people that I've had conversations with, plastic surgeons that in the past who were doing lots of face lifts are no longer doing that because they feel that when they're maintaining things correctly, they can get such incredible results with age maintenance [with Botox].

I'1000 a fan of it when used correctly, and I think,unfortunately, information technology'south more often than not misused. That'due south kind of a tricky matter to get into, merely I have to say that it'southward an incredible tool, you know, an incredible product, when not overdone.

What's your skincare routine?

One thing that I'thou adamant near is a facial. I do take the time and exercise that every month, and I've done it for years. It'due south kind of like that carved out time in my schedule, and I know that I am lucky to exist able to afford to do that every month. But, you lot know, for me, I would forgo anything to have that facial.

I go to a woman named Vicky Morav here in New York. She has her own individual trivial studio, and information technology's literally two hours of calm and bliss, and I really feel like my skin is loving it. And I don't know…at that place'due south this emotional, physical, connection to it, because I feel like I'one thousand taking the time out to practise something really good for my pare.

I'm likewise always testing products as possibilities for my brand. I have to say, I use in the morning 10 different products. I mean, I'm crazy! I love nothing more than putting lotions and potions on my face up, and just feeling and testing different textures and different forms. And as well, because of that being a grown-upwards, I need the hydration and moisturizing. My pare tends to definitely be on the drier side now, and the more than I can, like, hydrate, hydrate, hydrate, the better.

What'southward the weirdest thing you've tried in the name of beauty?

I think I tend to be kind of a realist. Actually, I saw that question and I was similar…I think I'm also much of a realist. I call up if I'm going to exercise something, information technology improve exercise SOMETHING.

I estimate one of the things I've questioned sometimes is, like, when they utilize oxygen sometimes in a facial. I'one thousand like, "Is that really doing something?" I don't know, I'grand not usually into the whims… I think I'm besides much of a realist [to effort whatever weird things]. I guess with my noesis of beauty, with all these years in information technology, y'all kind of know what works, what's real, what can piece of work — y'all know, where there's a marketing story, and where in that location's the real story.

Practise y'all take a trademark look (hair/styling/makeup)?

Definitely! Trademark hair. I've had my hair wrapped up in a bun, for 30 some years. Peradventure longer. I mean, I'thousand erstwhile and it's been like that for probably 35 years. Um, and I'yard lazy. I have very curly pilus, and then it was an easy affair that got my hair out of my face, and it just became a trademark look for me.

Are in that location whatsoever dazzler decisions you've made that you expect back on and enquire yourself "why?!"

I think, you know, when I wait dorsum on my pictures in my belatedly 20s, I look crazy.

I wore then much makeup, and I'm like, "What were you thinking?" And I call back that's probably the only time I was definitely similar, "What were you thinking?".

And it was interesting, because I used to vesture so much makeup, and until once I went out without whatever makeup on, and people did not recognize me, I realized, "Oh, my god, yous are so masked. You lot're similar the masked crusader!" At that place's a fourth dimension and place for everything.

And always since that time — and I remember information technology specifically. I was out at a brunch/breakfast, and I had no makeup on, and I was going up to people, and I mean, they were shocked. And that was the transition point where information technology was like, "You've got to de-mask and larn to be comfortable with who yous are and what you look like. And that you embrace who y'all are without makeup, and you embrace who you are with makeup." And that in that location's a time and place for everything.

Where are your favorite places to shop?

Antique stores. Home. I'm more of a shopper for home [appurtenances] than I am then much for wardrobe or personal things, because when I'thou in antique stores — I have a firm in Connecticut, and there's a few shops in that location. 1's called Michael Trapp, and he's an incredible antiquarian with, like, the most incredible objects, and the objects are home-related, but ofttimes are an incredible inspiration for a brush handle or something I can utilize for the accessory part of my business concern. Or interesting colors. I discover more inspiration ofttimes through home than I do, similar, through way or, you know, shopping at Barneys or something.

And also, I love to store when I'grand on holiday. I love going on inspirational shopping trips, simply more, like, in search of that unique object or detail more then. I'k not such the big clothes shopper, I accept to say.

Anything else you lot want to share?

Simply that I'm and then appreciative of everybody who's ever supported me and the make, and that you know I'm constantly pushing to bring you lot improve, better, amend, best.

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